For women in business

I write what you say and do. But better.

Struggling to put what you do into words?

If your brand feels flat or your copy sounds a little “meh,” congratulations! You’re completely normal. Most women in business are brilliant at what they do, but crap at explaining it. That’s not a flaw. It just means you need someone who can take the brain-mush and turn it into sharp, clever words that sound human and get results.

Hey, I’m Clare

I’m the strategist–slash–word nerd behind The Human Element.

I don’t do boring branding or copy-paste strategies. I take the mess in your head (your ideas, quirks and brilliance) and turn it into words and strategies that actually sound like you (on your best day) and connect with the people you want to reach.

My aha moment came in the form of a bottle cap. I was sitting around a table listening to very smart people debate which colour cap would sell more milk. In this moment I realised how many smart people and big brands often overlook the most fundamental element of good branding – people.

And so The Human Element was born. Because good branding, marketing and copy start with asking the right questions, serving the right people, and bringing out the peopleness in your brand.

Clare sitting at a desk with her rose gold laptop resting her head in her hand and smiling

Less waffle. More clients. Here’s how...

Branding

Your brand is more than a logo. It’s how people get you (or don’t). I help you find the words, personality and direction that make your business feel like you and click with the right people. The result? A brand that feels authentic, confident, and impossible to ignore.

marketing

Marketing shouldn’t feel like guesswork. I build strategies and systems that make it clear what to say, where to show up, and how to connect with the people who need you. No more throwing spaghetti at the wall. Just smart, human marketing that grows your business without the ick.

Copywriting

Words matter. Especially the ones your clients see first. I write copy that captures your voice (on your best day), explains your value, and gets people clicking, booking or buying. Whether it’s your website, emails, social posts or case studies, you’ll walk away with words that connect and convert.

Free quiz

DISCOVER YOUR BRAND SPIRIT

Struggling to make business decisions that feel aligned to your brand? Knowing your Brand Spirit allows you to slip into character to connect with your people and grow an authentic, profitable business.

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Want to see some real life examples?

I get it – it’s hard to imagine all of this without seeing some hard evidence. Tap through to see how I’ve transformed previous clients from daggy granny to fierce and fabulous!

Let’s get real

Are you ready to stop procrastinating and start marketing with ease?

Whether it’s your ideal client you want to drill down on, or you feel your brand needs a new personality, I’m here to help. 

Fill out the form on the contact page to let me know a bit about you and your brand. Then find a spot on my calendar that works for you, so we can chat about your brand goals and what’s on your mind, before committing to anything further.

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