A Stanford marketing professor put a number on something I’ve told clients for nearly twenty years: your story does more work than your services list ever will. Here’s what the research says, and the two things worth stealing straight away.
A missing head of broccoli, a vom in the sink, and a Tuesday night that got completely derailed. This is how I found one of my best content ideas last week, and why your most ordinary moments are probably your best ones too.
Most business owners focus on getting found and closing the sale — but skip everything in between. Here’s how to create middle of funnel content that answers the question your potential clients are quietly asking: what’s it actually like to work with you?
Three real estate agents. Three completely different approaches. One sale, and more lessons about brand personality, trust and good selling than I expected. Here’s what happened, and what it means for your business.
The guilt spiral of “I should be posting more” is real. But volume was never the answer. Here’s why one post that sounds like you will always outperform five that don’t, and how to start noticing the moments worth sharing.
Sales page, landing page, webpage — used interchangeably all the time, but they have very different jobs. If you’ve ever wondered which one you actually need (or why your homepage isn’t converting), this one’s for you.
Lead magnets have a bit of a reputation problem. We’ve all downloaded the “free guide” that promised the world and delivered… not much. In this blog, I break down what a lead magnet actually is, whether they’re still worth creating, how long they should be, and some modern ideas people might genuinely exchange their email address for.
Starting a LinkedIn newsletter sounds simple, but there are a few moving parts that trip people up. From choosing a name and brainstorming topics to setting your publishing rhythm, here’s a practical step-by-step guide to getting your newsletter off the ground.
If your email campaigns are starting to feel predictable, flat or formulaic, it’s probably not a creativity issue — it’s a strategy issue. In this post, I’ll walk you through how to fix boring email campaigns using data, segmentation, stronger subject lines and a smarter 80/20 planning approach.
When my mum turned 70, I started reflecting on the seven things she’s taught me over the decades. What surprised me most? The lessons that shape how I run my business didn’t come from degrees or strategy sessions. They came from watching resilience, loyalty, warmth and courage in action.
I’m a human-centred brand strategist helping small business owners market with ease and authenticity.
If you want to make decisions faster, speak authentically on demand, and create content in a jiffy that gives your audience the feels and positions you as the authority.
You’re a smart cookie. You know what to do!