The Human Element logo

Human-centred branding that small business owners actually want to use.

Clare standing against a brick wall with her arms folded wearing a colourful dress.

Feeling a bit meh about your business?

I’ll help you fall back in love with your brand, with a people-focused approach to strategy and messaging. You’ll get the tools to create content and offers that feel easy and authentic, and hit the mark with the people who need you.

Hey, I’m Clare

Want a fun loving human working on your brand messaging?

Life motto? Be real, be you. In everything I do, I try to be honest, considered, and unflinchingly transparent. But I’m also very warm – promise! It’s highly likely that we’ll become friends, just saying. And I’m all about making good connections, whether it’s connecting the dots in your business, or introducing you to new people. 

My aha moment came in the form of a bottle cap. I was sitting around a table listening to very smart people debate which colour cap would sell more milk. In this moment I realised how many smart people and big brands often overlook the most fundamental element of good branding – people.

And so The Human Element was born. Where good branding is so much more than a logo or a bottle cap. It’s about asking good questions and focusing strategy around the people you serve and the peopleness in your brand.

Clare sitting at a desk with her rose gold laptop resting her head in her hand and smiling

Let’s work together

THE Client Spirit

A data-driven look at your ideal client/customer to understand their core beliefs, motivations, inspirations, purchasing behaviours, and importantly, their pain points, so that all your messaging touch-points consistently align, attract and resonate with the people you want to work with.

the 90 min session

Pick my brain and ask me anything! Perfect if you’re feeling stuck, need rapid fire answers, collaboration space or a different perspective on a branding or marketing problem. Also a great taste-tester to see if we’re a fit to work together on a bigger project you might have.

the brand spirit

Like your animal spirit, but for your brand. By identifying your brand as a human character, you get a deeper understanding of who it is and what it stands for. Confidently stand out, resonate with your audience, and market your brand effortlessly, with a brand spirit you embody.

Free quiz


Struggling to make business decisions that feel aligned to your brand? Knowing your Brand Spirit allows you to slip into character to connect with your people and grow an authentic, profitable business.

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Want to see some real life examples?

I get it – it’s hard to imagine all of this without seeing some hard evidence. Tap through to see how I’ve transformed previous clients from daggy granny to fierce and fabulous!

Let’s get real

Are you ready to stop procrastinating and start marketing with ease?

Whether it’s your ideal client you want to drill down on, or you feel your brand needs a new personality, I’m here to help. 

Fill out the form on the contact page to let me know a bit about you and your brand. Then find a spot on my calendar that works for you, so we can chat about your brand goals and what’s on your mind, before committing to anything further.

Clare in an off-the-shoulder yellow and white dress sitting at her laptop smiling at the camera

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