Hey, I’m Clare
I’m a human-centred brand strategist helping small business owners market with ease and authenticity.
I’ve helped small business owners fall back in love with their brand for over 15 years.
How? By looking at, listening to, and leveraging the most important thing in your business. People.
Nothing brings me more joy than helping people embrace the things that make us human – the spills, the laughs, the slip-ups, the traits – to help them form deeper connections in their business.
I love discovering all the things that make a brand special, and wrap them up into a human form. Because people connect with people, not a business. I use a “people filter” to create branding strategies, messaging and tactics that resonate with the people who need it.
I’M LIKE YOUR SMILING SLEUTH, HERE TO FIND THE PEOPLENESS IN BRANDS
I’d been doing this branding gig for a while, but got so disheartened to see all the love and creativity we worked on, bundled into a style guide and filed away, never to be seen, heard or used again. Your brand is something you should live and breathe every day, which is why I set about making the whole process so damn easy, and much more human.
With over 15 years of experience working with brands in FMCG, health, fashion, retail, education and disability industries, I’ve developed a bit of a knack for knowing what makes people tick, and what really ticks them off. I’m a strategic thinker, creative doer, who reads between the lines to create people-focussed brand and marketing strategies that stick.
I’m also a wife, mum, coffee dependent, Netflix binger, Dad joke teller, tulip lover, science nerd, and laughing enthusiast.
Be warned, you may receive a gif response or an IRL coffee invitation if we end up working together.
"In a world of algorithms, hashtags and followers know the true importance of human connection.”
~ Simi Fromen
My mission is to make it easy for you to show up authentically and make more money, with a branding strategy & messaging that feels so YOU.
TELL ME YOU’RE INTERESTED
I know it can be daunting taking that first step, but I promise, this is an easy one. Just fill in a short form and tell me what’s up, or what’s down and what branding or marketing challenges you’re experiencing.
BOOK A CALL
Then we’ll jump on a call. I’ll probably be sipping a skinny latte, and I’ll probably ask a few questions to get an understanding of why you booked the call, and how I might help. The main purpose of this call is to find out if we vibe, and if I can actually help you. (If I can’t, I’ll tell you straight up. I have a big network, so chances are I know who can.)
WE WORK OUT A PLAN
My main goal is to help you market your brand with ease and authenticity. So depending on what service you need, we’ll map out the best plan to get you there, within your budget and timeframe.
Clare is one of the most empathetic people-centred people in the business. She is kind, approachable, driven and patient, and always offers balanced perspectives. She is a rudder in your team, steering your brand in a values-driven, people-first direction. She truly cares about people, her work, and the result. Oh, and she’s got a wicked sense of humour!
"Clare brings creativity, insight and a deep analytical understanding of a client’s essence to her brand and marketing strategies. Her ability to distill data and research to create easy-to-understand and implement strategies is outstanding. Coupled with this, Clare’s wordsmithing is second to none and she has proved to be an incredible person to partner with on a range of different projects."
"You went above and beyond what I expected. You actually got my brand voice. I’ve got a clearer brand image with messaging that’s copy + paste ready."
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