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Are lead magnets still a thing?

Lead magnets have a bit of a reputation problem. We’ve all downloaded the “free guide” that promised the world and delivered… not much. In this blog, I break down what a lead magnet actually is, whether they’re still worth creating, how long they should be, and some modern ideas people might genuinely exchange their email address for.

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Hi, I'm Clare

I’m a human-centred brand strategist helping small business owners market with ease and authenticity. 

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Work with me

If you want to make decisions faster, speak authentically on demand, and create content in a jiffy that gives your audience the feels and positions you as the authority.

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Get in touch

You’re a smart cookie. You know what to do!

ready to step into your brand and grow your business?

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