Hey, I’m Clare

I’m a human-centred brand strategist helping small business owners market with ease and authenticity.

Clare wearing a white singlet and red necklace working on her laptop in a cafe.

I’ve helped small business owners fall back in love with their brand for over 15 years.

How? By looking at, listening to, and leveraging the most important thing in your business. People. 

Nothing brings me more joy than helping people embrace the things that make us human – the spills, the laughs, the slip-ups, the traits – to help them form deeper connections in their business. 

I love discovering all the things that make a brand special, and wrap them up into a human form. Because people connect with people, not a business. I use a “people filter” to create branding strategies, messaging and tactics that resonate with the people who need it. 

I’M LIKE YOUR SMILING SLEUTH, HERE TO FIND THE PEOPLENESS IN BRANDS

I’d been doing this branding gig for a while, but got so disheartened to see all the love and creativity we worked on, bundled into a style guide and filed away, never to be seen, heard or used again. Your brand is something you should live and breathe every day, which is why I set about making the whole process so damn easy, and much more human. 

With over 15 years of experience working with brands in FMCG, health, fashion, retail, education and disability industries, I’ve developed a bit of a knack for knowing what makes people tick, and what really ticks them off. I’m a strategic thinker, creative doer, who reads between the lines to create people-focussed brand and marketing strategies that stick. 

I’m also a wife, mum, coffee dependent, Netflix binger, Dad joke teller, tulip lover, science nerd, and laughing enthusiast. 

Be warned, you may receive a gif response or an IRL coffee invitation if we end up working together.

Clare standing with her arms folded wearing a yellow dress

"In a world of algorithms, hashtags and followers know the true importance of human connection.”

~ Simi Fromen

My mission is to make it easy for you to show up authentically and make more money, with a branding strategy & messaging that feels so YOU.

TELL ME YOU’RE INTERESTED

I know it can be daunting taking that first step, but I promise, this is an easy one. Just fill in a short form and tell me what’s up, or what’s down and what branding or marketing challenges you’re experiencing.

BOOK A CALL

Then we’ll jump on a call. I’ll probably be sipping a skinny latte, and I’ll probably ask a few questions to get an understanding of why you booked the call, and how I might help. The main purpose of this call is to find out if we vibe, and if I can actually help you. (If I can’t, I’ll tell you straight up. I have a big network, so chances are I know who can.)

WE WORK OUT A PLAN

My main goal is to help you market your brand with ease and authenticity. So depending on what service you need, we’ll map out the best plan to get you there, within your budget and timeframe. 

Let’s play

This or that

coffee

tea

the beates

THE BEE GEES

CATS

DOGS

RUNNING

YOGA

WHITE

RED

READY TO STOP FEELING MEH ABOUT MARKETING YOUR BUSINESS?

CHECK OUT THE BLOG

Hacks, opinions, tips and overshares is what you’ll find on the blog.

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Like what you’re reading and keen to find out how we can work together?

Let's chat

You’re ready to press ‘go’ on your branding and want to chat it through.

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