I’m a wordsmith, but I also love a good data set. So the whole end-of-year Spotify “Wrapped” really appeals to me as a true and authentic reflection of your business milestones throughout the year.
How many meetings you had, how many projects you completed, how many new clients you welcomed, how many hours you logged… But then there are some things that simply can’t be measured.
The impact your work has had on clients. The conversations that stirred something within you and made you think differently. The little wins that created more space, but didn’t bring in more revenue.
And if I’m really frank, the end-of-year dash has been real! So I haven’t had time for a genuine deep dive on my data. So instead, I’m going to share three questions that I’m using for some self-reflection. Maybe you will find them useful too…
Question 1: What did you learn about your clients this year that you didn’t know at the start?
For me, at the start of the year, I thought my main role was just delivering strategy and implementation. And I still do that, but I’ve realised a big part of what I do is actually coaching. I’m holding up a mirror and nudging my clients to think beyond what they initially asked for. They often need that push to see what they can’t see themselves.
Question 2: Which piece of your message got the strongest reaction and why?
For me, this LinkedIn post that I wrote while I was on holidays not thinking much of it, blew me away with the response. I think the reason it went viral was that I took a clear stance. I didn’t hedge my bets or play it safe. I just said what I believed, and it resonated.
So think about your own messaging: what bold opinion or clear viewpoint did you share that got people talking?
Question 3: Heading into 2026, what assumption about your audience do you need to test?
For me, it’s about AI. I’ve noticed most of my clients are using it, but not always in a way that keeps their voice authentic. So that’s my challenge: to make sure they keep sounding human. And hey, watch this space…you might see a Human Element AI bot in 2026!
But think about your own assumptions: what do you need to rethink or test as we head into the new year?
What I like about these questions is that they don’t demand a perfect answer. They just ask you to pause long enough to notice what actually shifted this year.
Not what looked good on paper.
Not what you planned to focus on.
But what genuinely changed the way you think, work, or show up.
If you’re anything like me, the biggest insights didn’t come from a spreadsheet. They came from conversations, from moments of discomfort, and from realising that the work you do is evolving whether you formally “decide” it is or not.
So before you rush into goal-setting, rebranding, or reinventing everything for 2026, maybe start here. Sit with the questions. See what patterns show up. And let those answers guide what comes next.
Sometimes the most useful reflection isn’t measurable.
But it’s still doing a lot of heavy lifting.
