Remember when “Just Google it” became part of everyday language? Well, it’s evolved now to “Just ChatGPT it.” (It doesn’t roll off the tongue quite as well, but here we are.)
ChatGPT has officially become a verb. And if people are ChatGPTing you, you’ll want to make sure they actually find you. And like what they see.
I’ve seen this shift up close. My business coach says 30% of her leads come from ChatGPT searches. A recent marketing conference I attended featured a prominent e-commerce keynote speaker who has dedicated a team to “search everything optimisation”.
The way people find information is changing. Fast.
It’s not just Google and websites anymore.
AI tools are pulling from everywhere. Blogs, social media captions, public profiles, reviews… even that random lead magnet you created six years ago and buried on a random page can be pulled from the digital archives.
Which means if you want to be part of the answer when someone “ChatGPTs” your name, your niche, or your service… you need to show up in places AI can see.
Cool cool. But how do you get found?
Here’s the simple version:
- Make sure your name and business are connected.
Sounds obvious, but I see so many Instagram bios or LinkedIn profiles with no link to their website. If AI can’t match your name to your work, you’re invisible. - Answer the questions you want to be known for.
If you’re a nutritionist and someone asks AI, “What’s the best breakfast for energy?” … will it have your take to pull from? Create content that answers those real, specific questions. (Hot tip: I keep a note that’s connected to my phone and laptop so I can chuck down questions I get asked, regardless of where I am at any given time. These then form the basis of blogs like this one, LinkedIn articles… actually, pretty much all of my content.) - Think beyond your website.
AI pulls from social posts too. As of July 2025, Instagram captions and LinkedIn articles show up in Google search results, which means your quick tip post could end up part of an AI-generated answer. - Keep it consistent.
Same name, same bio, same website link across all platforms. The more consistent you are, the easier it is for AI to connect the dots. Oh, and keywords. Don’t forget to jam your content with searchable terms. (But for the love of god, please jazz it up with some personality!) - Write like a human.
(My fave tip here. Obvs.) AI loves clear, natural language. So do people. Win-win.
TL:DR? If you want to be part of the conversation, whether it’s on Google, ChatGPT, or whatever comes next, make sure there’s something worth finding. If AI can’t find you, chances are your ideal clients can’t either.
Do a quick audit today: Google yourself, ChatGPT yourself, and see what comes up. If the results are thin or off-brand, you’ve got your next content priorities.
