If I had a dollar for every time I heard someone say “but I don’t have any interesting things to post about”… well I’d be doing a lot more than sitting here writing this blog.
*Newsflash*
You don’t need a groundbreaking idea to create great content.
Most of my best-performing posts have come from the mundane moments of everyday life, the stuff you’d never think is worth sharing… until you realise there’s a business lesson hiding inside it.
For example, my son and all his kinder friends were throwing beanbags into a tree to knock down a stuck soccer ball.
Predictably, the beanbags got stuck too.
Then, more things got stuck.
💡 I used this to talk about business owners who keep throwing things at a problem instead of stepping back, zooming out, and asking for help.
And then there’s the time we decided to tackle some overgrown garden beds and found… a dead bird.
Hidden under weeks of “we’ll get to it soon.”
💡 That one became a post about brand and marketing neglect, and how things can start rotting quietly if you leave the weeds too long.
(And yes, someone bought a Brand Review off the back of it.)
And the one that really surprised me was me yapping on about how I loathe making beds.
Then one weekend my husband made them and (shock horror) he did it better, faster, smarter.
💡 That became a post about complacency, efficiency, and how sometimes the way we’ve always done things is the very reason we’re stuck.
So how do you turn everyday life into scroll-stopping content?
Here’s the framework I use (and teach my clients) to create content that’s human, relevant and actually worth reading…
1. Collect moments, not ideas
Don’t wait for inspiration.
Just jot down the tiny things:
- A weird conversation
- A moment that made you laugh
- Something your kid did
- A shopping mishap
- A realisation mid-run or mid-cook
And here’s the important bit: it doesn’t have to make sense.
Half the notes in my phone are two random words that meant something at the time… and absolutely nothing now.
A million of the moments I capture never turn into content…and that’s okay.
You don’t need to know what the post is going to be yet.
The point is to build a collection of moments you can dip into later, when you’ve got something to say but need a “you” story to anchor it to.
Use your phone notes, your watch, a notebook…whatever stops the thought from evaporating into the abyss.
Creativity doesn’t come from brilliance. It comes from noticing.
2. Make a loose plan
I map out my content monthly. You might prefer weekly. Or quarterly.
It doesn’t matter what cadence you choose. What matters is that you can see your content spread across themes:
sell, teach, personal, proof, value, story.
A plan stops you from posting five emotional stories in a row, followed by five sales posts and a tumbleweed.
3. Tell the actual story
Don’t skip straight to the lesson. People need the setup to care about the point.
You don’t have to reveal your deepest childhood trauma. Just give a beginning, middle and end so the story makes sense.
Think of it like hosting someone in your house: give them the tour, don’t just shove them into the pantry and say “here’s dinner.”
4. But also, get to your point
THIS is where most people lose their audience.
If the story doesn’t connect to the business message, it’s just… a story.
The link is the content.
It’s the part that makes people lean in and think,
“Ohhh, I’ve never thought of it that way.”
If there’s no link, there’s no post. #Sorrynotsorry.
5. Say the thing only you would say
Your content isn’t memorable because of the idea. It’s memorable because of your voice.
Throw in the humour.
The side-eye.
The analogy only you would come up with.
The spicy line that would make your mum raise her eyebrows.
Your personality is the reason people stop scrolling.
6. Share it before you overthink it
Perfection is not the goal.
Clarity is.
Connection is.
Showing up is.
Hit publish, then move on with your day.
Biggest bonus hint…
You don’t need more strategy.
You need more you.
Your everyday life is already full of content. You just need to look sideways at it.
Tell the story.
Make the point.
And keep showing people who you are.
It’s not complicated.
It’s just… human.
