When your brand doesn’t match your brilliance.

It’s hard to show up confidently when your brand feels a bit… off.

Imagine marketing that feels like flow, not flail.

When your brand doesn’t reflect who you are or where you’re going, everything starts to feel harder: talking about what you do, creating content, connecting with the right clients.

Branding isn’t just about logos and colour palettes. It’s about giving your business a clear identity. One that feels true to you and speaks to the people you’re here to help. With the right structure and strategy, you can stop overthinking it and start showing up with confidence and consistency.

Overcome brand confusion, so you can talk about what you do without rambling or reloading your whole About page
Avoid constant reinvention, because when your brand is grounded, your marketing becomes easier (and faster)
Gain clarity and confidence ,so your message finally clicks with the people who need you most

Consistent branding can increase revenue by up to 23%.

Here’s how I can help you turn “kind of clear” into “completely nailed it.”

Brand spirit

My signature process where we uncover who your brand really is, so you can communicate your value clearly, confidently, and consistently.

We start by refining your values, vision, audience, and personality, and then distil it all into a character or celebrity your brand aligns with. Why? Because once your brand feels like a person, everything gets easier: your tone of voice, your visuals, your decisions. You stop second-guessing, start sounding like you, and attract the right kind of people with way less effort.

Previous clients say that once they know their Brand Spirit, they finally have a brand that clicks – with their audience and themselves.

What's included:

A guided discovery process to uncover the deeper ‘why’ behind your brand and the people it’s here to serve
Clear articulation of your brand values, voice, vision, and ideal client so you can stop waffling and start connecting
A unique Brand Spirit persona (celebrity/character alignment) to help you personify your brand and make aligned decisions faster
Brand messaging pillars and tone-of-voice notes so your content sounds like you, no matter who’s writing it
A beautifully crafted Brand Spirit document to keep you (and your team) on brand, on message, and on track

Investment: from $4,200 + GST

Brand polish

You’ve been in business long enough to know who you are. You’ve evolved, your offers have grown, and your standards are high. But your brand voice? Still stuck somewhere behind you.

Brand Polish is for experienced founders who need to sharpen their message before they level up. It’s a lean, focused brand messaging process that gives you only what you need: the words, statements and structure that make it easier to explain your value, pitch your work, and show up with confidence.

What's included:

A clearly articulated Unique Selling Proposition so your point of difference is obvious and compelling
Your Why > How > What statement, so you can talk about your business with structure and conviction
A tight, strategic 30-second pitch so you never fumble through “what do you do?” again
Defined brand values so your messaging has heart, integrity, and direction
Core brand messaging you can copy and paste. Think: homepage headlines, bios, intros, or sales page starters

Investment: from $1,600 + GST

Brand Review

The Brand Review is a one-off, high-impact session where I audit your brand’s key touchpoints and tell you what’s working, what’s not, and where you could sharpen things up. No vague advice. No generic feedback. Just strategic, human insight from someone who’s done this hundreds of times.

It’s perfect if you know your brand could be tighter but you’re not sure where to start, or if you want a second set of eyes before you invest in bigger changes.

What's included:

A review of your website, socials, and key messaging so you get insight into how your brand is showing up
A 10-minute recorded video walkthrough with real-time feedback and actionable suggestions
Clear recommendations on how to improve clarity, consistency and connection
Optional upgrade: add a 60-minute 1:1 session to talk through the review and next steps

Investment: from $97 + gst

Ready to make your brand do all the heavy lifting for you?

If you’re picking up what I’m putting down so far, here’s what to expect next to start working with me.

step one

Tap the button below and fill in the contact form. It’s quick, painless, and gives me a sense of what you’re after.

step two

You’ll then be taken to my calendar, where you can pick a time that suits you for a free 30-minute call. In the call we’ll chat through what’s going on in your business, what you need, and how I can help.

step three

Walk away with a clear plan to bring your brand into alignment, so you can sound like you, connect with the right people, and grow your bottom line.

"Clare nailed our Brand Spirit. She asked really good questions to narrow down where we wanted our brand to evolve to, and then perfectly captured the essence and personality of our brand in a character that really resonated with the team. We now have a crystal clear brand identity, which makes our marketing, business decisions, and day-to-day operations so much easier and more streamlined. Working with Clare on our brand strategy has been a dream."

"So much gold!! It was ridiculously easy working with you. You were great at asking good questions, which got me thinking about the brand as being separate to me as an individual. You were then able to bring it together SO well."

"I’m SO happy with the direction this has all gone. The brand values you’ve picked up on are all 100% aligned with what I want to do in my work and business. And I’ve already been using some of the “copy and paste” ideas in my content, so it’s definitely working for me."

Hey, I’m Clare

Part strategist. Part word nerd. Full almond latte, please & thank you.

I’ve spent 15+ years helping founders, creatives and consultants find the words, stories and strategy to bring their brand to life. Not in a buzzwordy, corporatey, “we value excellence” kind of way, but in a real, resonant, “that sounds exactly like me” kind of way.

From my agency days arguing over milk bottle caps (true story), to working in-house and on the tools for dozens of brands across health, education, coaching, B2B and beyond, I’ve seen what happens when brands stop sounding generic and start sounding human.

I’m not here to give you a recycled brand bible or a Canva moodboard. I’m here to help you find the language and structure that makes your brand easier to express and impossible to ignore.

you may be wondering

Do I need to be clear on my brand &/or business before working with you?

Nope. That’s literally the point of working with me. Whether you’re feeling a bit vague or just know something’s off, I’ll help you get clarity on what your brand actually is, and how to express it.

What’s the difference between Brand Spirit and Brand Polish?

Brand Spirit is the deep dive: values, voice, audience, tone, and personality. It’s the full strategic picture. Brand Polish is leaner. It’s for people who know who they are, but need help putting it into words that land. One builds the foundation. The other sharpens the edges.

Is this going to feel like homework?

Only the fun kind! You won’t be stuck filling out a 12-page brief in a Google Doc. I guide you through the process and ask the right questions to get what I need, so you don’t have to overthink it.

How much does it cost?

Brand Reviews are $97. Brand Spirit starts from $4,200 and Brand Polish starts from $1,600, but they are usually custom-priced depending on the scope and what you really need. But I’ll always give you a clear quote before we begin. No weird surprises.

Ready to make your brand feel like you and work just as damn hard?

Whether you’re ready to refine, refresh or finally articulate what’s been living in your head for way too long, I’m here to help. Book your free 30-minute call using the button below. You’ll be able to choose a time that works for you, and we’ll chat through what’s going on and where to go next.

I only take on a handful of branding clients each quarter, so if this feels like the right time, don’t sit on it.