Copywriting that sounds like you (on your best day).

If your words don’t sound like you, they’re not working hard enough.

Boring copy is bad for business.

You’ve got about three seconds to grab someone’s attention, and if your copy reads like everyone else’s, you’ve lost them. I take the mess in your head (aka your ideas, your personality, your story) and distil it into words that sound like you, connect with your audience, and move them to act. None of this “insert inspirational quote here” energy. Pure youness.

Almost two decades of writing experience and a Journalism degree… so yeah, I know my way around a sentence.

How I make your words work harder.

website copywriting & ux

Your website isn’t just a pretty face. It’s your hardest-working salesperson.

If the copy isn’t clear, engaging, and strategically laid out, people will click away faster than you can say “bounce rate.”

I blend copywriting with user experience strategy so your site tells the right story, in the right order, and guides people exactly where you want them to go. Think less “here’s everything we’ve ever done” and more “here’s why you need us right now.”

What's included:

Brand voice discovery so your site sounds like you (on your best day)
SEO-friendly structure so you can be found and read
Strategic page layouts that lead people from “just looking” to “take my money”
Conversion-driven copy for your core pages (Home, About, Services, Contact) that actually gets read

Investment: from $850 + GST

Monthly content

Showing up online shouldn’t feel like a full-time job. If you’re tired of staring at a blinking cursor wondering what to post, I’ll take it off your plate. Monthly content keeps your brand visible, your message consistent, and your audience engaged, without you scrambling for ideas at 10pm.

What can be included:

Email newsletters people actually open (and click)
Organic social media posts (Insta & Facebook are my faves) that sound like you, not a bot
Content planning so you know what’s going out and when
Consistent messaging that builds trust and keeps you top-of-mind

Investment: from $450 + GST per month

Case Studies

You do brilliant work, but you’re struggling to show it. The results are there. The impact is real. But asking for a testimonial feels awkward, and what you do get is vague, polite, or reads like a LinkedIn endorsement circa 2012.

This is for business owners who want to show their value without shouting. Who know their work transforms people, and want the proof to match.

I know how to ask the right questions to draw out thoughtful, powerful answers. Then I shape it into a story that captures the depth of your work, strategically, clearly, and with just the right amount of heart. (More than one client has cried reading theirs. In a good way!)

What's included:

End-to-end case study development so that you can focus on your work, not chasing clients for quotes
Strategic interviews and narrative framing so your results read like stories, not spreadsheets
Design (if needed) in your brand colours so the case study feels cohesive, not like an afterthought
Messaging that ties outcomes to your offers, so the right people can instantly see your value

Investment: from $500 + gst

You don’t need to wrestle with words alone

If you’re picking up what I’m putting down so far, here’s how easy it is to get started.

step one

Tap the button below and fill in the contact form. Quick, painless, and gives me a sense of what you need words for.

step two

You’ll then be taken to my calendar, where you can pick a time that suits you for a free 30-minute call. We’ll chat about what’s going on in your business, what’s not working with your copy, and how I can help.

step three

Walk away with copy that actually sounds like you. Clear, human, and designed to get people clicking, booking, or buying.

"Clare writes all my copy and case studies, which means she interviews my clients (who always adore her!) and then somehow weaves their words and mine into something warm, engaging, and deeply human. Every time I read her work, I think, “How did she make me sound even better than I do in real life?!”"

"Clare brings creativity, insight and a deep analytical understanding of a client’s essence to her brand and marketing strategies. Her ability to distil data and research to create easy-to-understand and implement strategies is outstanding. Coupled with this, Clare’s wordsmithing is second to none and she has proved to be an incredible person to partner with on a range of different projects."

"You’ve got a way with words! I love the pitch statements. They capture exactly what I need to say, which my mind was just not able to get around at all. I just love them. They’re so easy. So thank you. You’ve done an amazing job."

Hey, I’m Clare

Word nerd with a strategy streak.

I’ve been writing words that sell, stick and sound human for almost 20 years. I started with a Journalism degree, cut my teeth in a leading branding agency (yes, I once sat in a boardroom debating which milk bottle cap would sell more), and have since worked client-side across industries from FMCG to education, fashion to disability.

What I know for sure? Most founders are too close to their business to put it into words that make sense to anyone else. That’s where I come in. I take the ideas, quirks and brilliance in your head and turn them into copy that connects with the right people, and feels like you at your best.

you may be wondering

Can’t I just use ChatGPT to write my copy?

Sure. But it’ll sound like ChatGPT. I bring 20 years of writing experience, a Journalism degree, and the ability to capture your actual voice, so your copy feels human, not generic.

Do you just write what I tell you?

Nope. My job isn’t to regurgitate. It’s to distil. I take the mess in your head, filter out the fluff, and turn it into words that sound like you (on your best day).

What if I hate writing?

Even better. You don’t need to write – you just need to talk. I’ll ask the right questions and pull out the gold. You’ll barely notice you’re “working.”

How long does it take?

Depends on the project. Website copy usually takes 3–4 weeks, monthly content is ongoing, and case studies can be turned around quickly once I’ve interviewed your client. You’ll always know the timeline up front.

Will it sound like me?

Yes, but the sharp suit version. My clients often say: “That’s exactly what I was trying to say… just better.”

Life's too short for boring copy

If you’re done second-guessing your words, let’s get it sorted. Tap the button below, choose a time for a free 30-minute call, and we’ll chat through what’s going on with your copy, what you need, and how I can help.

I only take on a handful of copywriting projects each month, so if this feels like your sign, don’t sit on it.