Marketing for when winging it stops working.

You’ve been throwing spaghetti content at the wall, but it’s just not sticking

Imagine marketing that feels like flow, not flail.

You’re not lazy. Or bad at business. You’re probably just too damn close to it. When your marketing’s not clicking, it’s frustrating. But it’s also very fixable. What you need isn’t more content or another Canva template. You need a plan that connects the dots between what you do, who you do it for, and how you say it.

No more guesswork — we’ll build a clear, sustainable plan tailored to your business and your brain.
Stronger connection — attract the right people with words and messaging that land like “finally, someone gets it.”
Smarter action — know exactly what to say, where to show up, and how to turn your marketing into momentum.

Most small businesses spend up to 20 hours a week on marketing (and still feel like they’re spinning their wheels.)

I can help you turn chaos into clarity & content into clients.

marketing strategy

This isn’t some cookie-cutter plan spat out by a chatbot. This is real strategy, built by a human who understands humans, and who’s spent decades decoding what makes them click, connect, and convert.

You get clarity on your story, your people, your message and your market, and a tactical plan that ties it all together. This is for founders and business owners who are done with guesswork and ready to move with intention. Not just more content, but content that knows where it’s going. Strategy that makes sense to your brain and your audience.

What's included:

Deep brand and audience discovery so that every decision is grounded in who you are and who you’re speaking to
Market research and competitor analysis so you can position yourself with confidence
Messaging development (including brand voice, pitch, and key themes) so your words do the heavy lifting
3–6 month tactical marketing plan so you can stop guessing and start executing
Live strategy session and documented roadmap so you know exactly where to focus next, and why

Investment: from $3,200 + GST

fractional CMO

You’ve got the strategy — now you just need someone to actually do the thing.

This is for business owners who don’t have time to brief, chase, or micromanage. You’re not looking for someone to wait for instructions. You want someone who’ll think, act, and own it.

You’ve already got a VA, but you need someone with the kind of marketing brain that sees what needs doing and just gets on with it. Whether it’s sending a sales email, optimising a blog, updating your website, or mapping your next campaign, I’m here for it.

What can be included:

Done-for-you implementation so that your marketing actually gets executed (not just planned)
Strategic oversight so you can trust the right things are being done, in the right way
Monthly content creation and campaign support so you stay consistent across channels
Proactive ideas and analysis so you’re always refining, improving, and moving forward
Tailor what you need month-to-month — from emails and blogs to web updates, SEO, and sales pages

Investment: from $1,500 + GST per month

Case Studies

You do brilliant work, but you’re struggling to show it. The results are there. The impact is real. But asking for a testimonial feels awkward, and what you do get is vague, polite, or reads like a LinkedIn endorsement circa 2012.

This is for business owners who want to show their value without shouting. Who know their work transforms people, and want the proof to match.

I know how to ask the right questions to draw out thoughtful, powerful answers. Then I shape it into a story that captures the depth of your work, strategically, clearly, and with just the right amount of heart. (More than one client has cried reading theirs. In a good way!)

What's included:

End-to-end case study development so that you can focus on your work, not chasing clients for quotes
Strategic interviews and narrative framing so your results read like stories, not spreadsheets
Design (if needed) in your brand colours so the case study feels cohesive, not like an afterthought
Messaging that ties outcomes to your offers, so the right people can instantly see your value

Investment: from $500 + gst

You don’t need to figure it all out on your own

If you’re picking up what I’m putting down so far, here’s what to expect next to start working with me.

step one

Tap the button below and fill in the contact form. It’s quick, painless, and gives me a sense of what you’re after.

step two

You’ll then be taken to my calendar, where you can pick a time that suits you for a free 30-minute call. In the call we’ll chat through what’s going on in your business, what you need, and how I can help.

step three

Walk away with marketing that finally makes sense — clear, human, and built to connect with the people who need you most.

"Wow, the client spirit looks so good! It has been so helpful to me as I was finding it hard to get there myself. You've brought it to life. I love the before and after. You've nailed it!"

"Clare brings creativity, insight and a deep analytical understanding of a client’s essence to her brand and marketing strategies. Her ability to distil data and research to create easy-to-understand and implement strategies is outstanding. Coupled with this, Clare’s wordsmithing is second to none and she has proved to be an incredible person to partner with on a range of different projects."

"Clare has helped me develop and implement effective digital strategies that align strongly with our company values and objectives. Her guidance has been critical in understanding the company’s core success factors, analysing our customer profiles and developing a successful communication plan to ensure continued growth."

Hey, I’m Clare

Part strategist. Part word nerd. Full almond latte, please & thank you.

I’ve worked both sides of the marketing fence (in-house and agency, corporate and creative) and here’s what I’ve learned: the best marketing doesn’t come from trends, templates or AI prompts. It comes from people.

I’ve helped startups find their first customers, big brands rediscover their story, and founders turn vague ideas into campaigns that actually convert. I bring the strategy, the copy, and the execution, but more than that, I bring years of paying close attention to what makes people say yes.

Whether I’m mapping your messaging, building your marketing plan, or writing the words that go on your website, it’s all grounded in real insight, smart strategy, and a healthy obsession with clarity. Because when your marketing finally sounds like you and clicks with them, that’s when the good stuff happens.

you may be wondering

I’ve worked with marketers before and it didn’t move the needle. How are you different?

I bring both strategy and execution, not just advice and good intentions. I don’t just hand you a shiny plan and vanish. I make sure it actually gets done (and done well). Plus, I’m not a junior. No fluff, no filler, just smart, human marketing that works.

Can’t ChatGPT do this for me?

Kind of. But AI can’t replace experience, nuance, or real human connection. You can use it to finesse a line — but it won’t know how to position your offer, understand your people, or translate your brand personality into words that make people care. That’s where I come in.

Do I need to have everything figured out before I work with you?

Nope. That’s literally what I’m here for. You bring the goals, the gaps, and the “I don’t even know where to start” energy. I’ll bring the questions, the thinking, and the roadmap.

I’m time-poor. How much do I need to be involved?

As little or as much as you like. For done-for-you services, I take the reins. I’ll ask what I need, then get moving. For strategy work, we’ll collaborate up front, but I’ll drive it from there. I’m not here to add to your plate. I’m here to clear it.

What does it cost?

It depends on the service and level of support. Strategy projects start from $3,200, monthly support starts from $1,500, and case studies from $500. Everything is tailored, but I’ll always be transparent about pricing up front. No surprises.

Can you work with my existing team / VA / designer / developer?

Absolutely. I’m not here to take over. I’m here to plug in. If you’ve got good people, even better. I’ll work with them to make your marketing stronger and more cohesive across the board.

Ready to market like a grown up brand?

If you’re done winging it, guessing, or ghosting your own audience — I’m ready when you are. Click below to book your free 30-minute call. You’ll lock in a time that works for you, and we’ll talk through what’s going on and how I can help.

I only take on a handful of new clients each quarter, so if this feels like the nudge you’ve been waiting for… take it.