Give business stagnation the flick

Not sure what the next right move is in your business?

IMAGINE making boss decisions that grow your business, without ick.

By giving your brand a human character, you get a deeper understanding of who it is and what it stands for. It’s so much easier to respond to your environment, confidently stand out, resonate with your audience, and to market your brand effectively when you have a character, or spirit, that you can just slide into.

People buy from people, not companies

Introducing: The brand spirit

For seasoned business owners who want to do business authentically and proactively. Maybe you’ve hit a plateau, or maybe that ol’ imposter syndrome has creeped in. Running your own business is hard! Getting your branding right can be easy. THE Brand Spirit covers your core brand fundamentals, and then some:

Pre-work questionnaire + 2hr call
Brand Story, Vision, Goals + Values
Unique Selling Proposition (USP)
Ideal Client Avatar (ICA)
Pitch + Core Brand Messaging
Brand Personality, Tone of Voice & Brand Spirit

Get the structure to stop making YOU decisions…

Start making brand-led business decisions.

Choose the timeframe that suits you.

6 months

Perfect for start-ups or solopreneurs on a budget. You get all the bells and whistles, but is spaced out over 6 months to give you more flexibility.

INVESTMENT: $750 / MONTH

3 months

Perfect for seasoned small business owners who are ready to level up, or start a new venture, but would prefer a staged, measured approach.

INVESTMENT: $1,450 / MONTH

1 month

Perfect for go-getter small business owners who want their brand to reflect where they’re at, now!

INVESTMENT: $4,200

Ready to bust business stagnation, make that impact, and own that holiday house?

TELL ME YOU’RE INTERESTED

I know it can be daunting taking that first step, but I promise, this is an easy one. Just fill in a short form and tell me what’s up, or what’s down and what branding or marketing challenges you’re experiencing.

book a call

Then we’ll jump on a call. I’ll probably be sipping a skinny latte, and I’ll probably ask a few questions to get an understanding of why you booked the call, and how I might help. The main purpose of this call is to find out if we vibe, and if I can actually help you. (If I can’t, I’ll tell you straight up. I have a big network, so chances are I know who can.)

we work out a plan

My main goal is to help you market your brand with ease and authenticity. So depending on what service you need, we’ll map out the best plan to get you there, within your budget and timeframe.

"So much gold!! It was ridiculously easy working with you. You were great at asking good questions, which got me thinking about the brand as being separate to me as an individual. You were then able to bring it together SO well."

"Clare asked really good questions to narrow down where we wanted our brand to evolve to, and then perfectly captured the essence and personality of our brand in a character that really resonated with the team. We now have a crystal clear brand identity, which makes our marketing, business decisions, and day-to-day operations so much easier and more streamlined."

"Clare brings creativity, insight and a deep analytical understanding of a client’s essence to her brand and marketing strategies. Her ability to distil data and research to create easy-to-understand and implement strategies is outstanding. Coupled with this, Clare’s wordsmithing is second to none and she has proved to be an incredible person to partner with on a range of different projects."

Hey, I’m Clare

I’m a fiend for great conversations, cab savs and cringe-worthy dad jokes

I’ve always been a bit of a people person. When I went to uni in Brisbane, I’d often wander to Queen Street Mall on my breaks, and just sit and people-watch. I was fascinated by how people behaved, how they talked, how they interacted with other people.

Fast forward a few years and I was cutting my teeth in a leading branding agency. It was here that I had my epiphanic ‘bottle cap’ moment. I found myself sitting around a boardroom table debating which colour bottle cap would sell more milk. Cue my next adventure!

Fast forward a few more years, acceptance into medical school and a whole bunch of experience working client-side, I realised my passion really was, people. I threw myself into finding out how to use my people skills for good. I call this my try-everything-phase, where I worked on branding and marketing strategies for startups, not-for-profits, and medium organisations, across health, education, FMCG, fashion, retail, B2B, coaching, and disability industries.

It was here I realised that the common denominator for all the most successful branding and marketing campaigns, came down to people, or rather, the human element.

Want to see some Brand Spirit examples?

I get it – it’s hard to imagine all of this without seeing some hard evidence. Tap through to see how I’ve transformed previous clients from daggy granny to fierce and fabulous!

you may be wondering

What if I only want to do one phase?

Doable, but to really get the full value of the Brand Spirit process, I highly recommend you do all three phases. Even if you think you have your core values and tone of voice (etc) sorted, a fresh perspective and holistic approach can be just the thing you need to reach that next level of growth.

I've just had my branding done somewhere else, but I really want to know my Brand Spirit!

Let’s talk. The process outlined above is to go from start to finish with me. But I get it, and I love that you’re here now! I do offer a two-phase approach, for very established brands who are confident in their foundations. Book a call with me and we can work out a strategy.

Do you offer payment plans?

Yep. Payment is typically divided into two parts: a 50% upfront deposit to secure your booking, and the remaining 50% before file delivery. For added financial flexibility, we can arrange smaller payments over time or split the project into stages to align with your cash flow.

Do you do visual branding?

Yes! I work alongside some fantastic graphic designers, so depending on your niche, need and budget, we can work out a package for verbal and visual branding. Book a call to get the ball rolling.

Ready to do business with ease?

That holiday house, that dream life you’ve envisioned is one small step away. Shoot me an enquiry form, then let’s work out next steps together. Grow your brand and your business with The Human Element.