big brand growth, perfecting the basics

Have big biz goals, but on a budget?

Start small. Get clarity. go big.

I get it – it’s tough right now. We have cost of living pressures. Busy lives. And even busier brains. Let me take away some of the fuzziness with the key brand basics to get you moving towards those big, hairy, audacious goals.

Remember, Amazon started in a garage

I can help grow your business, one step at a time

90 min session

An hour and a half to pick my brain and ask me anything! Use this time for things like brainstorming taglines, honing in on what makes you unique, or get another brain on a marketing or branding dilemma that’s bottlenecking your business.

What’s involved:

How you’ll feel:

INVESTMENT: $397

Brand Review

A comprehensive review of your brand’s digital footprint. How your brand ‘shows up’ across all of your social media platforms, emails, website, app and third party platforms. I also peek under the covers at your data to really get to know what’s happening, and what’s not.

What’s involved:

What you’ll get:

INVESTMENT: $997

Ideal client avatar

When you become crystal clear on your ideal client, all your messaging touch-points (your website, emails, presentations, etc) will consistently align, attract and resonate with the people you want to work with.

What’s involved:

How you’ll feel:

investment: $1,800

Ready to bust business stagnation, make that impact, and own that holiday house?

TELL ME YOU’RE INTERESTED

I know it can be daunting taking that first step, but I promise, this is an easy one. Just fill in a short form and tell me what’s up, or what’s down and what branding or marketing challenges you’re experiencing.

book a call

Then we’ll jump on a call. I’ll probably be sipping a skinny latte, and I’ll probably ask a few questions to get an understanding of why you booked the call, and how I might help. The main purpose of this call is to find out if we vibe, and if I can actually help you. (If I can’t, I’ll tell you straight up. I have a big network, so chances are I know who can.)

we work out a plan

My main goal is to help you market your brand with ease and authenticity. So depending on what service you need, we’ll map out the best plan to get you there, within your budget and timeframe.

"Wow, the client spirit looks so good! It has been so helpful to me as I was finding it hard to get there myself. You've brought it to life. I love the before and after. You've nailed it!"

"Clare brings creativity, insight and a deep analytical understanding of a client’s essence to her brand and marketing strategies. Her ability to distil data and research to create easy-to-understand and implement strategies is outstanding. Coupled with this, Clare’s wordsmithing is second to none and she has proved to be an incredible person to partner with on a range of different projects."

"Clare has helped me develop and implement effective digital strategies that align strongly with our company values and objectives. Her guidance has been critical in understanding the company’s core success factors, analysing our customer profiles and developing a successful communication plan to ensure continued growth."

Hey, I’m Clare

I’m a fiend for great conversations, cab savs and cringe-worthy dad jokes

I’ve always been a bit of a people person. When I went to uni in Brisbane, I’d often wander to Queen Street Mall on my breaks, and just sit and people-watch. I was fascinated by how people behaved, how they talked, how they interacted with other people.

Fast forward a few years and I was cutting my teeth in a leading branding agency. It was here that I had my epiphanic ‘bottle cap’ moment. I found myself sitting around a boardroom table debating which colour bottle cap would sell more milk. Cue my next adventure!

Fast forward a few more years, acceptance into medical school and a whole bunch of experience working client-side, I realised my passion really was, people. I threw myself into finding out how to use my people skills for good. I call this my try-everything-phase, where I worked on branding and marketing strategies for startups, not-for-profits, and medium organisations, across health, education, FMCG, fashion, retail, B2B, coaching, and disability industries.

It was here I realised that the common denominator for all the most successful branding and marketing campaigns, came down to people, or rather, the human element.

you may be wondering

What's the difference between a target audience & an ideal client avatar?

Quite a bit! Your target audience is the group of people interested in your services who would gain value from working with you. Your ideal client avatar (ICA) is this target audience, personified into one person. You want to be making sure your marketing & messaging is speaking to this one person – not the masses. By getting granular, you’re going to connect and resonate with your ideal clients so much more than a group of people.

I'm not really sure what I need

Book a call. And we’ll work it out together 🙂

Do you offer marketing audits?

Sure do! Just let me know that’s what you’re after when you book a call and I’ll focus my efforts there.

Do you offer payment plans?

Yep. Payment for large projects is typically divided into two parts: a 50% upfront deposit to secure your booking, and the remaining 50% before file delivery. For added financial flexibility, we can arrange smaller payments over time or split the project into stages to align with your cash flow.

Ready to do business with ease?

That holiday house, that dream life you’ve envisioned is one small step away. Shoot me an enquiry form, then let’s work out next steps together. Grow your brand and your business with The Human Element.