Branding and marketing are rapidly evolving landscapes, which is why it can feel so damn impossible to stay on top of the latest trends and fads and make sure your brand is still ‘hip’ and landing with your audience. Here’s my hot take on what’s in and what’s out this year.
I see excellent brands stand the test of time for decades, and I see not-so-excellent brands crumble at the slightest whiff of change. But one of the toughest jobs you have as a business owner is knowing when it’s time to refresh your brand.
I’ve written, reviewed, and revered hundreds of websites throughout my branding career. I’ve seen the good, the bad, and the downright vomit-inducing. And I know,
When I first started my business, I made lots of mistakes. But this one incident became a pivotal lesson, prompting me to develop a set of questions that I now ask EVERY new client.
As a brand strategist with nearly 15 years of experience in the field, I’ve got a few tricks up my sleeve that can make you go from meh to motivated.
Making sure your brand’s personality, values and quirks are carried through to your digital storefront isn’t just good practice, it’s vital, especially for that know-like-and-trust factor.
A well-crafted tagline has the potential to differentiate a brand from its competitors, evoke emotion, and importantly be memorable.
Before you let go of your copywriter and promote ChatGPT to your CMO, consider these four key reasons why you still need a human to make your marketing sizzle.
I’m a human-centred brand strategist helping small business owners market with ease and authenticity.
If you want to make decisions faster, speak authentically on demand, and create content in a jiffy that gives your audience the feels and positions you as the authority.
You’re a smart cookie. You know what to do!
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