Your brand health check starts here

Sick of throwing spaghetti at the wall and hoping your marketing converts?

What if someone who knows what makes a brand stand out took a deep dive into your efforts?

Welcome to The Brand X-Ray—where I go beyond surface-level assessments to uncover the real story behind your brand’s presence, engagement, and effectiveness. Whether you need a quick diagnosis or a full-scale deep dive, I’ve got you covered.

Data over guesswork: a strategic, insight-driven approach to brand growth

Introducing the brand x-ray: Actionable Insights. Clear Strategy. Stronger Brand.

mini Brand x-ray

A quick, expert-led brand check-up. Ideal for business owners who need quick clarity and a fresh set of expert eyes on their brand.

How it works:
(It really couldn’t be easier—promise!)

And the best bit? You get it within 48 hours so you can move quickly!

INVESTMENT: $97

full brand x-ray

A full-scale brand diagnosis with a strategic action plan. Ideal for business owners who want deep insights, a custom strategy, and a guided approach to scaling their brand’s impact.

How it works:

Step 1: Brand & Marketing Scorecard
We begin with a deep-dive session where I connect the back-end of your brand and align with your business goals—whether that’s increasing leads, engagement, or conversions. We set measurable objectives and determine the areas that need optimisation.

Step 2: The X-Ray Analysis
Using my custom Marketing Scorecard and 18+ years of experience, I analyse your:

Step 3: The Action Plan
You receive a comprehensive roadmap tailored to your brand’s needs. This includes clear, step-by-step strategies to optimise your digital presence, marketing efforts, and content approach. Unlike the Mini X-Ray, this plan includes implementation guidance and ongoing support over a three-month period.

investment: $397

This is a 3-month commitment of $397/month.

Ready to double down on what’s working and finally get the clarity you need to grow?

TELL ME YOU’RE INTERESTED

I know it can be daunting taking that first step, but I promise, this is an easy one. Just fill in a short form and tell me what’s up, or what’s down and what branding or marketing challenges you’re experiencing.

book a call

Then we’ll jump on a call. I’ll probably be sipping a skinny latte, and I’ll probably ask a few questions to get an understanding of why you booked the call, and how I might help. The main purpose of this call is to find out if we vibe, and if I can actually help you. (If I can’t, I’ll tell you straight up. I have a big network, so chances are I know who can.)

we work out a plan

My main goal is to help you market your brand with ease and authenticity. So depending on what service you need, we’ll map out the best plan to get you there, within your budget and timeframe.

"Wow, the client spirit looks so good! It has been so helpful to me as I was finding it hard to get there myself. You've brought it to life. I love the before and after. You've nailed it!"

"Clare brings creativity, insight and a deep analytical understanding of a client’s essence to her brand and marketing strategies. Her ability to distil data and research to create easy-to-understand and implement strategies is outstanding. Coupled with this, Clare’s wordsmithing is second to none and she has proved to be an incredible person to partner with on a range of different projects."

"Clare has helped me develop and implement effective digital strategies that align strongly with our company values and objectives. Her guidance has been critical in understanding the company’s core success factors, analysing our customer profiles and developing a successful communication plan to ensure continued growth."

Hey, I’m Clare

I’m a fiend for great conversations, cab savs and cringe-worthy dad jokes

I’ve always been a bit of a people person. When I went to uni in Brisbane, I’d often wander to Queen Street Mall on my breaks, and just sit and people-watch. I was fascinated by how people behaved, how they talked, how they interacted with other people.

Fast forward a few years and I was cutting my teeth in a leading branding agency. It was here that I had my epiphanic ‘bottle cap’ moment. I found myself sitting around a boardroom table debating which colour bottle cap would sell more milk. Cue my next adventure!

Fast forward a few more years, acceptance into medical school and a whole bunch of experience working client-side, I realised my passion really was, people. I threw myself into finding out how to use my people skills for good. I call this my try-everything-phase, where I worked on branding and marketing strategies for startups, not-for-profits, and medium organisations, across health, education, FMCG, fashion, retail, B2B, coaching, and disability industries.

It was here I realised that the common denominator for all the most successful branding and marketing campaigns, came down to people, or rather, the human element.

you may be wondering

How do I know which Brand X-Ray option is right for me?

If you’re seeking quick insights and immediate actionable steps, the Mini Brand X-Ray is ideal. For a comprehensive analysis with a strategic roadmap, the Full Brand X-Ray offers an in-depth approach.

What if I need more support after the Full Brand X-Ray?

I got you. I offer ongoing support to help you implement the recommended strategies with confidence.

How soon can I expect results from the Full Brand X-Ray?

It depends. While the initial analyses and action plan are delivered within the first month, tangible results depend on implementation. And your audience. And the environment. Many of my clients begin to see positive changes within the first three months.

Can I upgrade from the Mini to the Full Brand X-Ray?

Absolutely! If you start with THE Mini Brand X-Ray and decide you need a deeper dive, we can discuss applying your initial investment towards THE Full Brand X-Ray.

Ready to do business with ease?

That holiday house, that dream life you’ve envisioned is one small step away. Shoot me an enquiry form, then let’s work out next steps together. Grow your brand and your business with The Human Element.